Top 5 Health and Fitness Apps on iOS in Portugal Q4 2023

In the fourth quarter of 2023, the top health and fitness apps on iOS in Portugal demonstrated varied performance metrics. Here’s a closer look at how each app fared in terms of weekly downloads, revenue, and active users, according to Sensor Tower data.

Flo Period & Pregnancy Tracker saw a steady revenue increase, peaking at around $2.8K in mid-November. Downloads fluctuated, with a notable spike to 2.4K in the last week of December. Active users hovered around 37K at the start of the quarter but experienced a slight dip to approximately 35K by the end of December.

Strava: Run, Bike, Hike displayed consistent revenue, reaching about $2.3K in the final week of December. Downloads saw a peak of over 1K in the same week, while active users increased from around 20.6K to 20.3K throughout the quarter.

Zwift: Ride and Run maintained stable revenue, with highs of approximately $1.5K towards the end of November. Downloads remained low, with a peak of 104 in late October, and active users fluctuated around the 400 mark, ending the quarter at 365.

BetterMe: Health Coaching experienced variable revenue, peaking at around $1.5K in early October. Downloads saw a high of 870 in the same period but dropped to 297 by mid-December. Active users started at 2.8K and decreased to roughly 2.5K by the end of the quarter.

Headspace: Sleep & Meditation showed consistent revenue, peaking at approximately $1.3K in early October. Downloads remained relatively stable, with a slight increase to 300 in early December. Active users started at 2.8K and slightly decreased to 2.4K by the end of December.

For more detailed insights and data, visit Sensor Tower.